Roy Juarez, Jr. CEO - IMPACTtruth, Inc.

Entrepreneur | Speaker | Author


Roy Juarez Jr. founded the human development company, IMPACTtruth, Inc. in 2005 with a dream to inspire youth and reunite families by sharing his turbulent yet inspirational life story. 


Juarez has partnered with national organizations such as the U.S. ARMY, Ford Motor Company Fund, and the United States Hispanic Leadership Institute to inspire thousands of individuals across the United States and abroad. His work has garnered national media attention on outlets such as CNN, Chicken Soup for the Soul, and many local and online publications. 


In 2018, Juarez published his highly anticipated book, Homeless by Choice: A Memoir of Love, Hate, and Forgiveness. This riveting memoir journeys through Roy's decision to live homeless once again, but this time, Homeless by Choice. His mission was to inspire youth to never give up on life, their dreams and for them to understand the power of higher education.


Juarez's story began on the Southside of San Antonio, Texas, where he faced dangerous situations and obstacles that could have turned him into a negative statistic. At the age of fourteen, Juarez—due to domestic violence—became a high school drop-out and one of the hundreds of homeless youth on the streets of San Antonio. With only a duffle bag of personal items that he called home, Juarez moved from house to house to survive. However, thanks to the mentors and educators who noticed the invisible student along the way, Juarez returned to high school as a third-year freshman, graduating in 2000. He then went on to study Business Administration at Hardin-Simmons University and graduated in 2009. 


Juarez fought the battle to leave the streets only to return to them as an activist after finishing college. Juarez has shared his message with over one million students, parents, educators, and service providers in 48 states and seven countries through his work. Juarez and the IMPACT team are continually creating new ways to make a difference and inspire future generations.


Print | Sitemap
© Roy Juarez Jr.